Head of Marketing

The Company is seeking a Head of Marketing to build and scale a premium consumer brand, strengthening brand desirability, creative quality, audience engagement, and customer growth. Responsibilities include shaping brand strategy, positioning, storytelling, and integrated campaigns, while leading creative direction across content, social media, and influencer partnerships. The role will develop customer communities through creator and advocacy initiatives, and drive local marketing, retail activations, and store conversions. It will also oversee performance marketing, customer acquisition and retention, CRM, and marketing effectiveness, while building and mentoring cross-functional teams. Candidates should have at least 12 years of marketing experience, including 4–6 years in a leadership role, and strong experience in premium or luxury consumer categories such as jewelry, fashion, beauty, or lifestyle. Expertise in brand building, creative strategy, social media, and community development is required, along with experience combining retail activations with digital growth. Strong commercial judgment, team leadership, and budget ownership are essential. Experience scaling consumer brands from early growth through maturity is an advantage.