Vice President of Marketing, Consumer Electronics

The Company is seeking a Vice President of Marketing to lead its marketing strategy and support measurable business growth. The role will shape brand positioning, customer acquisition, retention, and communications across digital and traditional channels. Responsibilities include building and coaching a high-performing marketing organization, overseeing marketing investment and measurement, and partnering with commercial, product, digital, finance, and operations teams. The executive will use customer research, market analytics, competitive insights, and experimentation to guide decisions and strengthen go-to-market execution. Candidates should have at least 10 years of progressive marketing experience, including five or more years in senior leadership roles accountable for brand and growth outcomes. Required expertise includes brand strategy, performance marketing, customer acquisition, lifecycle and CRM, marketing measurement, budget ownership, and cross-functional leadership. Applicants should demonstrate success building effective teams and driving growth in consumer or omnichannel environments, along with strong financial acumen and executive communication skills. A bachelor’s degree in marketing, business, communications, or a related field is required; an advanced degree is a plus.