Vice President of Sales & Occupancy

The Company is seeking a Vice President of Sales & Occupancy to lead portfolio-wide census growth across multiple senior living communities. The role owns occupancy and move-in targets, recruits and develops sales teams, and personally coaches staff through field visits, tours, and structured onboarding. Responsibilities include designing monthly growth initiatives, improving inquiry response and conversion, building referral-partner relationships, and overseeing sales reporting, marketing inputs, and pricing recommendations. The leader also maintains sales operating rhythms and CRM data integrity while ensuring admissions follow applicable regulations and ethical standards. Candidates should have at least seven years of senior living sales experience and five years of multi-site sales leadership, along with a documented record of improving occupancy. Experience building and coaching sales teams, personally closing move-ins, and using CRM systems, scorecards, and conversion metrics is required. Knowledge of California residential care regulations and publicly funded care pathways is an advantage. A bachelor’s degree in business, marketing, healthcare administration, or a related field is required, with a master’s preferred; candidates must also have a valid driver’s license, reliable transportation, and current or obtainable First Aid/CPR certification.