Chief Revenue Officer (CRO), Industrial Capital Equipment

The Company is seeking a Chief Revenue Officer to lead all revenue streams, including capital sales, rental and hire contracts, and service and parts. The role will shape and deliver a three-year revenue plan, refine the go-to-market model, expand national coverage, and grow rental revenue while protecting margins. Responsibilities include leading marketing, business development, and field sales; strengthening pipeline management and sales accountability; and supporting acquisition integration and future growth initiatives. The CRO will work closely with ownership and is expected to be prepared to transition into the CEO role. Candidates should be senior commercial leaders with full accountability for revenue, margin, and multi-channel sales teams, and a record of significantly scaling a business or division. Experience in industrial capital equipment, machinery hire and rental, B2B distribution, or a related technical market is preferred, including success growing rental or hire revenue alongside capital sales. Applicants should have built sales structures, incentive plans, and performance accountability, and have led marketing, business development, and field sales. The ideal candidate combines strategic judgment with a hands-on approach and strong leadership capability.