Vice President, Alternatives Content Marketing Greater New York City, NY Area

The Company is seeking a Vice President of Alternatives Content Marketing to lead marketing strategy and content for a wealth management partnership, supporting advisor engagement and adoption of alternative investments. The role will shape integrated marketing programs, identify audience needs and adoption barriers, and translate complex investment concepts into practical messaging and resources. Responsibilities include developing content, campaigns, presentations, events, and tiered educational programs that guide advisors from foundational learning to client conversations and implementation. The Vice President will collaborate with sales teams, business stakeholders, and subject matter experts, while maintaining a content calendar and using market, advisor, and performance insights to support measurable commercial outcomes. Candidates should have at least 10 years of relevant experience in marketing strategy, content marketing, product marketing, or sales enablement, preferably in asset management, private markets, or wealth management. A bachelor’s degree in marketing, finance, or a related field is required; CFA or CAIA credentials are a plus. Strong knowledge of alternative investments and the wealth management ecosystem, along with an understanding of financial advisors and intermediary distribution, is essential. The role also requires excellent writing, editing, positioning, and storytelling skills, plus analytical and project management abilities, sound judgment, and the capacity to manage competing priorities while maintaining high-quality work.

Hiring Company

iCapital