Vice President of Marketing Greater Seattle, WA Area

The Company is seeking a Vice President of Marketing to lead its marketing function and oversee the full product marketing lifecycle, from market insight and portfolio strategy through launches and demand generation. Responsibilities include gathering clinician and customer insights, assessing markets and competitors, shaping product roadmaps with technical teams, and developing business cases, positioning, pricing, and launch plans. The role will build commercial programs for sales teams and distribution partners, including demand generation, training, events, customer marketing, and clinical education. The VP will also lead a multidisciplinary marketing team, manage budgets and marketing systems, measure performance, contribute to executive planning, and ensure promotional materials meet applicable regulatory requirements. Candidates should have at least 10 years of medical device marketing experience, including five or more years leading teams, and experience across both upstream and downstream marketing. Medical imaging or capital equipment experience is required, with ultrasound strongly preferred; a record of successful product launches and working knowledge of regulated product development and promotional review are also important. Applicants should be comfortable with forecasting, pricing, funnel metrics, and marketing ROI, and hold a bachelor’s degree in business, engineering, life sciences, or a related field. An MBA or other advanced degree is preferred, as is experience in a growing company, point-of-care ultrasound, AI-enabled imaging, software, clinical partnerships, or international distribution.

Hiring Company

ECHONOUS INC