Vice President of Product Marketing Greater Seattle, WA Area

The Company is seeking a Vice President of Product Marketing to lead go-to-market strategy and execution for its product offerings. The role will shape value propositions, positioning, and messaging, and coordinate product launches and campaigns with executive, product, sales, marketing, support, and customer success teams. Responsibilities include identifying customer needs and target markets, assessing market viability with data, and developing strategies that support customer acquisition and adoption. The successful candidate will also lead the product marketing function and creative team, ensuring programs are aligned, measurable, and focused on results. Candidates should have a bachelor’s degree in business, marketing, or a related field; an MBA is preferred. At least 12 years of relevant product marketing experience in B2B technology, SaaS, or enterprise software, including go-to-market planning, is required, along with experience building and managing product marketing teams and supporting a company through late-stage startup growth. Strong content development, analytical, project management, and cross-functional leadership skills are essential. Candidates should be comfortable with Salesforce, analytics and project management tools, and bring executive presence, customer-facing ability, and a metrics-driven approach to measuring performance and ROI.

Hiring Company

Zenoti