Senior Vice President of Marketing
Hiring Company

The hiring company name is
confidential for this listing.
About the Role
Remote (anywhere in Connecticut)
The Company is seeking a Senior Vice President of Marketing to lead brand growth across a portfolio of consumer products. This hands-on, player-coach role will shape brand strategy and positioning, oversee campaigns and creative, and guide social, content, influencer, email, website, and other marketing channels. The leader will manage the marketing budget, KPIs, and performance dashboards while building a consistent brand story as the business expands into new sales channels. Responsibilities also include leading an established marketing team and partnering with commercial, product, and operations colleagues. Candidates should have 10 or more years of experience, including leadership of ecommerce growth and performance marketing teams, ideally at a smaller consumer-focused business. The role calls for experience scaling brands into new channels or categories, strong familiarity with major online marketplaces, and a data-informed approach to testing and iteration. Applicants should be comfortable setting strategy while contributing directly to execution, and able to collaborate effectively with teams responsible for marketplace advertising. Experience taking a marketplace brand into retail or working in a founder-led business is a plus.
Functions:
- Marketing
About the Company
Founder-led consumer products company with everyday brands in home, bath and pet categories
Industry
Consumer Goods
Type
Privately Held