Chief Marketing Officer (CMO), Healthcare

The Company is seeking a Chief Marketing Officer to lead marketing strategy and support patient growth across a multi-site healthcare services organization. The role will own the marketing portion of the patient-acquisition funnel, from demand generation and attribution through engagement and reputation, while partnering with Operations on conversion and the patient journey. Responsibilities include developing an omnichannel strategy, improving data and attribution capabilities, managing the marketing budget, and using testing and ROI analysis to guide investment. The CMO will also build and develop a distributed marketing team, establish clear performance measures, and collaborate with executive and cross-functional leaders to scale marketing capabilities. Candidates should have significant marketing leadership experience in a multi-site, consumer-directed healthcare or service business, along with a record of connecting marketing activity to acquisition and revenue outcomes. Strong hands-on expertise in data, analytics, attribution, and performance measurement is required, as is fluency across digital, social, referral, video, and emerging discovery channels. Applicants should have experience leading teams, managing distributed operations, and balancing strategic direction with channel-level execution; experience with referral or loyalty programs, patient engagement, or high-growth environments is preferred. A bachelor’s degree is required, while an advanced degree is preferred.