Vice President, Global Social

The Company is seeking a Vice President of Global Social to lead social strategy, content, and channel performance across North America, driving brand growth through owned, earned, and creator-led media. The role oversees regional content calendars and channel strategy, leads and develops teams across the United States and Canada, and manages creator and influencer investments and agency partnerships. The successful candidate will partner with creative, analytics, and commerce teams on full-funnel campaigns and growth initiatives. Responsibilities also include crisis response, social listening, reputation management, establishing cross-functional operating models, and reporting performance and investment recommendations to senior leadership. Candidates should have at least 10 years of experience in social media or digital marketing, including four or more years in people leadership, and agency-side experience. Deep expertise in influencer and creator marketing, significant budget ownership, and experience managing creator agencies, platforms, and related technology are required. Applicants should demonstrate success scaling branded social content and delivering measurable commercial impact, as well as experience leading teams and programs across U.S. and Canadian markets. Strong cross-functional influence and the ability to work effectively in a complex, matrixed organization are essential; experience in consumer-focused industries is preferred.