Head of Marketing
Hiring Company
About the Role
Major city in United States (On-site)
The Company is seeking a Head of Marketing to take on a pivotal role in owning and leading the company-wide marketing strategy. The successful candidate will be responsible for developing and executing distinct yet aligned marketing approaches for both B2C and B2B audiences. This includes delivering immediate impact during active sales cycles and laying the groundwork for sustainable growth over the next 3-10 years. The role involves building brand awareness, designing a demand generation engine, and evolving messaging for complex, consultative offerings. The Head of Marketing will also lead and develop the marketing organization, drive go-to-market planning, and ensure the marketing efforts are in close partnership with sales and other stakeholders. The ideal candidate for the Head of Marketing position at the company will have a proven track record in both B2C and B2B marketing, with the ability to tailor strategies for different buyer types while maintaining a cohesive brand. Experience in scaling marketing capabilities, establishing infrastructure, and leading teams through growth and change is essential. The role requires a leader with a data-informed mindset, organizational leadership maturity, and a strong alignment with mission-driven work. The candidate should be adept at balancing short-term execution with long-term vision and be comfortable working with evangelist-led growth models. Additionally, the Head of Marketing will be expected to contribute to the company's culture and alignment during a period of scale and transformation.
Functions:
- Marketing
About the Company
Innovative provider of fundamental & empowering educational solutions
Industry
Education Management
Type
Privately Held, VC-backed
Age
employees
51-200