Senior Vice President of Digital Marketing

The Company is in search of a Senior Vice President of Digital Marketing to spearhead its enterprise digital marketing strategy. The successful candidate will be a visionary leader with a strong commercial focus, responsible for driving revenue growth through the alignment of marketing investments with business priorities. This role demands a strategic thinker with a proven track record in B2B marketing, particularly in technology-driven industries. The SVP will be at the forefront of digital demand generation, customer acquisition, and lifecycle marketing, and will lead a high-performing, AI-enabled marketing organization. Key responsibilities include establishing best-in-class digital marketing capabilities, developing repeatable demand generation programs, and optimizing customer journeys through segmentation, personalization, and AI-driven insights. Applicants for the SVP of Digital Marketing position at the company should have a minimum of 15 years' experience in digital marketing, with a focus on B2B and a preference for those with a background in complex technology-driven industries. The role requires a leader with deep expertise in various digital marketing disciplines, including CRM, marketing automation, SEO, paid media, and web optimization. The ideal candidate will have a strong analytical background, experience in managing large marketing budgets, and a proven ability to influence executive stakeholders. A Bachelor's degree is required, with an MBA being preferred. The role demands a builder who can create scalable processes, simplify complexity, and deliver measurable business impact, as well as an individual with excellent communication skills and a strong ability to work with cross-functional teams.