Head of Commercial & Brand

The Company is in search of a Head of Commercial & Brand to spearhead its revenue generation, strategic partnerships, brand development, and experiential marketing initiatives. This senior leadership role demands a commercially driven and entrepreneurial professional with a proven track record in identifying and securing new business opportunities. The successful candidate will be responsible for developing and executing commercial strategies that not only drive sustainable revenue growth but also enhance brand visibility. Key responsibilities include leading the organization's brand and marketing strategy, overseeing integrated campaigns, and driving the development of innovative visitor experiences and themed events. The role also involves cultivating partnerships with various stakeholders and managing a multidisciplinary team to ensure the successful implementation of commercial and brand initiatives. To excel in this position, candidates must have a Bachelor's degree in a relevant discipline and a minimum of 10 years' experience in commercial development, partnerships, branding, sponsorship, tourism, hospitality, media, events, attractions, or experiential marketing. A strong commercial acumen, extensive experience in contract negotiations, and a demonstrated success in leading large-scale events or customer experience programs are essential. The role requires a leader with a strong entrepreneurial mindset, excellent stakeholder management, presentation, influencing, and negotiation skills, and the ability to manage a diverse team while driving a high-performance culture. Fluency in both English and Cantonese is a must, given the nature of the role and the target audience.