Head of Brand, Fashion Retail

The Company is seeking a Head of Brand to join their team. The successful candidate will be responsible for leading the development and execution of the brand strategy, with a focus on strengthening brand positioning, enhancing customer experience, and driving sustainable commercial growth. This role involves working closely with senior leadership and cross-functional teams to develop and lead annual brand plans, drive integrated brand campaigns across various consumer touchpoints, and ensure brand consistency and customer experience across all channels. The Head of Brand will also be tasked with monitoring brand health and commercial performance, managing the brand budget, and leading a high-performing brand team. Applicants for the Head of Brand position should have a minimum of 10 years' experience in brand management, marketing, or related commercial functions, with a strong preference for those with a background in fashion retail. The role requires a proven track record in developing and executing brand strategy for consumer-facing businesses, a strong understanding of fashion consumers, retail trends, and omnichannel customer journeys. The ideal candidate will be commercially minded, with the ability to connect brand strategy with business performance, and possess strong leadership, stakeholder management, and cross-functional collaboration skills. Experience in managing teams, agencies, and marketing budgets is essential, and regional or international exposure is an advantage. The role is open to Thai nationals, and excellent English communication skills are a must.