Vice President, Mass Fundraising & Subscriptions

The Company is seeking a Vice President for Mass Fundraising and Subscriptions to provide strategic leadership and oversight of all mass-market fundraising efforts. The successful candidate will be responsible for driving the sustainable growth of the mass donor file, revenue, and net income. This role involves leading a team that supports the transition of high-potential mass donors to mid- and major donor teams, as well as collaborating with ministry and marketing teams to integrate best-in-class fundraising practices. The Vice President will also be the executive leader for the long-term health and performance of the mass donor portfolio, with a focus on donor acquisition, retention, reactivation, and sustainer growth. Essential duties include developing and implementing integrated media strategies, driving a culture of innovation in fundraising, and leveraging various channels to support fundraising strategies. Candidates for the Vice President position should have a Bachelor’s degree in business with an emphasis in marketing or a related field, with an MBA being a plus. A minimum of 10 years' strategic fundraising experience, particularly in direct mail, email, digital media, and websites, is required. The ideal candidate will have a proven track record in developing and leading integrated mass fundraising strategies, as well as experience in Internet marketing, online e-commerce, and digital leadership. Strong analytical skills, attention to detail, and the ability to provide strategic counsel to senior leadership are essential. The role demands a creative problem solver with excellent management, coaching, and communication skills, who can effectively direct complex projects and campaigns. Experience with CRM platforms, particularly Salesforce, and a deep understanding of the mission and values of the company are also necessary.