Head of YouTube Strategy Greater Los Angeles, CA Area

The Company is seeking a Head of YouTube Strategy to take ownership of the end-to-end packaging strategy for its content. The successful candidate will be responsible for developing and executing a comprehensive approach to titles, thumbnails, descriptions, and metadata across various platforms, with a primary focus on YouTube. This role demands a data-driven, experimental mindset to ensure the highest-performing version of each episode, while also maintaining the brand's voice and editorial integrity. The Head of YouTube Strategy will lead the packaging workflow, design and execute A/B tests, and stay abreast of algorithm changes and best practices to maximize global reach. Key responsibilities for the Head of YouTube Strategy include leading the packaging process for every episode, protecting the brand's integrity, and owning the audio packaging strategy. The ideal candidate will have a proven track record of improving click-through rates and retention on a high-performing YouTube channel, as well as deep knowledge of YouTube's algorithm and packaging best practices. They must be adept at cross-functional collaboration, particularly with editorial, design, and production teams, and have a strong analytical mindset to translate performance data into strategic decisions. The role requires a candidate with excellent copywriting and visual instincts, a structured approach to testing, and a commitment to execution excellence.

Hiring Company

FlightStory