Chief Marketing Officer (CMO)

The Company is seeking a Chief Marketing Officer (CMO) to lead its marketing efforts with a focus on profitable growth and an integrated customer experience. The successful candidate will be responsible for the annual marketing plan, strategy, and team, and must have a strong background in multi-channel marketing, including direct mail, telephone sales, and e-commerce. The CMO will be tasked with defining and implementing a content and sales strategy that enhances the customer experience and drives sales and profit. Additionally, the role involves developing and executing marketing plans for customer acquisition, retention, and loyalty, as well as driving new business development and aligning marketing strategies with sales and e-commerce departments. Applicants for the CMO position at the company should be senior marketing executives with over 10 years of hands-on direct marketing experience, particularly in B2C and B2B markets. A successful track record in merchandising and multi-catalog title creation and management is essential, with a preference for those who have experience in selling promotional products. The role requires a leader with strong strategic and business planning skills, a solid understanding of market research and data analysis, and the ability to apply marketing techniques across both digital and non-digital channels. The ideal candidate will have a background in direct mail and catalog circulation, be adept at managing marketing budgets, and possess strong leadership and team management abilities. A Bachelor's degree in a relevant field is required, with an MBA or Master's degree being a plus.