Vice President of Marketing

The Company is seeking a VP of Marketing to lead the transformation of its brand and marketing strategy. The successful candidate will be responsible for owning the marketing function across various domains, including growth, brand, lifecycle, acquisition, retention, content, partnerships, and product marketing. This critical leadership role demands a professional with a proven track record in hyper-scale environments, capable of driving the company towards market leadership and national recognition. The VP of Marketing will be tasked with building and optimizing the marketing strategy to support the company's next stage of growth, creating a market-leading brand, and ensuring that every marketing investment contributes to sustainable growth and long-term brand equity. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' progressive marketing experience, with a focus on high-growth consumer, marketplace, fintech, hospitality, loyalty, e-commerce, or technology businesses. The role requires a strategic and hands-on approach, with a strong emphasis on data-driven decision-making and a customer-obsessed, highly experimental mindset. The ideal candidate will have a builder mentality, be commercially minded, and possess the ability to scale and lead high-performing marketing organizations. Success in this role will be measured by the establishment of a clear marketing strategy, significant brand awareness, and the creation of scalable acquisition engines to support the company's growth. The VP of Marketing will also be expected to strengthen customer segmentation, and personalization capabilities, and create a culture of experimentation and continuous improvement within the marketing team.