Head of CRM

The Company is seeking a Head of CRM (Global) to spearhead the development and execution of a comprehensive customer lifecycle, retention, and loyalty strategy across international direct-to-consumer markets. This pivotal role is at the forefront of the company's commercial performance, with a focus on maximizing repeat revenue, subscription performance, and lifetime value. The successful candidate will be responsible for building the global CRM strategy from the ground up, establishing robust reporting, and translating customer data into valuable insights. Additionally, the role involves shaping subscription growth, defining the CRM technology roadmap, and leading the CRM function, including mentoring and team development. Applicants for the Head of CRM (Global) position at the company should possess a strong strategic background in CRM, lifecycle, or retention, ideally within a founder-led, entrepreneurial, or scaling consumer business. The role requires a candidate with proven commercial and analytical capabilities, a strong brand instinct, and experience in influencing senior leadership. A background in subscription, loyalty, multi-market CRM, and modern ESP is highly desirable. The ideal candidate will have the opportunity to work with a C-suite leader, enjoy the pace and autonomy of a start-up, and be part of a cash-rich business with a clear progression path towards a Director-level position. The company is committed to creating a working environment free from discrimination and harassment, where all decisions are based on merit.