Vice President of Database Marketing Greater Las Vegas, NV Area

The Company is seeking a Vice President of Database Marketing to join their team. The successful candidate will be responsible for providing strategic leadership in customer database marketing, CRM, and loyalty programs. This role is pivotal in leveraging guest data, analytics, and personalized marketing to drive visitation, guest loyalty, and revenue growth. The VP will oversee the development and execution of marketing strategies, customer segmentation, and reinvestment models to ensure a high level of guest experience and measurable business results. Collaboration with various departments is essential to optimize customer value and enhance guest engagement. Applicants must have a Bachelor's degree in a relevant field, with a Master's degree preferred, and a minimum of 10 years of progressive leadership experience in casino database marketing, CRM, loyalty, analytics, or customer engagement within a gaming, hospitality, or entertainment environment. The role requires a proven track record in developing and executing customer lifecycle and loyalty strategies, as well as strong expertise in customer segmentation, database marketing, and CRM platforms. The ideal candidate will have experience in leading large-scale promotions, special events, and cross-functional marketing programs, and possess strong business acumen, financial discipline, and analytical capabilities. The VP will also be responsible for ensuring compliance with gaming regulations and company policies, and must have exceptional communication, relationship-building, and stakeholder management skills.

Hiring Company

Hard Rock International