Head of Marketing Analytics

The Company is seeking a Head of Marketing Analytics to lead and define the strategic vision for this critical function. The successful candidate will be at the forefront of the company's analytics journey, with a key role in influencing strategic decision-making and driving measurable impact across customer acquisition, engagement, and growth initiatives. This leadership position involves partnering with senior stakeholders across marketing, growth, and product teams, and requires a deep understanding of marketing measurement, performance analysis, attribution, and customer growth metrics. The Head of Marketing Analytics will also be responsible for developing and coaching a team of Marketing Analysts, as well as improving the company's analytical processes and capabilities. Applicants for the Head of Marketing Analytics role at the company should have a strong commercial background in marketing analytics, growth analytics, customer analytics, or a related field. Experience in leading and developing analytics teams, as well as expertise in mobile app analytics, acquisition measurement, retention analysis, and customer lifetime value, is essential. The role demands the ability to influence senior stakeholders, communicate complex analytics concepts effectively, and a proven track record in building or transforming analytics functions. Familiarity with multi-touch attribution, marketing mix modeling, CRM analytics, or customer value frameworks is advantageous, and exposure to fast-paced digital environments, particularly in financial services or fintech, is beneficial.