Head of Performance Marketing

The Company is seeking a Head of Performance Marketing to join its dynamic team. The successful candidate will be responsible for leading the performance marketing function, with a focus on developing and delivering the overall strategy. This role is pivotal in connecting paid media with the wider customer journey, including creative, conversion, CRM, retention, and customer lifetime value. The Head of Performance Marketing will also be tasked with managing significant budgets, establishing robust measurement frameworks, and working closely with cross-functional teams to ensure that marketing investment drives sustainable commercial growth. Applicants for the Head of Performance Marketing position at the company should have a strong background in performance marketing, particularly within a DTC or subscription-led business. The role requires deep knowledge of paid social and paid search, with a focus on Meta and Google, and a strong commercial understanding of key metrics such as CAC, LTV, payback, and retention. Experience in leading a team, managing agency relationships, and a proven track record of improving customer acquisition efficiency are essential. The ideal candidate will also have excellent analytical, strategic, and stakeholder management skills, and the confidence to advise and challenge senior leadership. While experience in health and wellness, food and drink, or premium consumer products is advantageous, it is not a mandatory requirement.