Head of Brand & Marketing

The Company is seeking a Head of Brand & Marketing for North America. This key role is focused on leading the brand's growth story in the region, with a strong emphasis on building a lifestyle brand and community. The successful candidate will be responsible for designing and implementing marketing strategies, owning user insight and market penetration, and expanding the brand's ecosystem. This includes brand marketing and growth across various channels, with a particular focus on the direct-to-consumer model. The role also involves growing the brand's community, embedding brand value into performance marketing, and supporting new product iteration in close collaboration with the founder. Applicants should have a minimum of 5 years' B2C product marketing experience, with a preference for those with a background in direct-to-consumer brands, particularly on platforms like Shopify and Amazon. The ideal candidate will be a creative brand communicator, a natural storyteller, and have a deep understanding of North American consumer behavior and social media marketing. A learner mindset and the ability to work across time zones and cultures are essential. The role requires a strategic thinker who is also hands-on in execution, capable of setting a vision and driving it forward. Bonus points are given for those with brand building or startup experience.