Interim Head of CRM & Loyalty, Retail

The Company is seeking a Head of CRM and Loyalty to lead the next chapter of customer engagement for its multi-brand retail portfolio. The successful candidate will have the opportunity to take the established CRM and loyalty function into a new phase, with a focus on driving commercial impact and supporting international growth plans. Responsibilities include leading the CRM and loyalty strategy, coaching a specialist team, evolving loyalty programs to enhance customer value, and using data insights to improve commercial performance. The role also involves partnering with eCommerce, technology, and analytics teams on major business initiatives. Candidates for the Head of CRM and Loyalty position should have a strong background in CRM and loyalty within the retail sector, particularly in a multi-brand environment. An understanding of customer data, segmentation, and marketing automation is essential, as is experience with relevant technologies. The role requires the ability to balance strategic planning with hands-on execution, as well as strong leadership and stakeholder management skills. The ideal candidate may be a Senior CRM Manager or Group CRM Manager ready to take on a more strategic and leadership-focused role.