Head of Growth

The Company is seeking a Head of Ecommerce & Growth to spearhead its digital acquisition, performance marketing, and e-commerce channel strategy. The successful candidate will be at the forefront of driving online revenue, with a focus on deploying advertising, optimizing budgets, and scaling customer acquisition across various digital platforms. This role demands a highly analytical and hands-on growth marketer with a minimum of 5-10 years' experience in scaling digital CPG brands, particularly in the household cleaning, personal care, or wellness sectors. Key responsibilities include owning the omnichannel performance media strategy, overseeing TV-to-digital performance, and leading storefront merchandising and commercial strategy. The Head of Ecommerce & Growth will also be instrumental in customer retention and CRM, funnel optimization, and ensuring cross-functional alignment with operations and inventory management. Applicants for the Head of Ecommerce & Growth position at the company should be data-driven, with advanced proficiency in data analysis tools and a strong background in marketing analytics. The role requires a leader with a proven track record in digital growth and performance marketing, who is adept at managing budgets across various ad platforms. A mission-driven individual with a passion for the company's vision of redefining clean living is essential. The ideal candidate will be a self-motivated, execution-oriented leader, capable of thriving in a fast-paced startup environment and adept at both high-level strategy and daily tactical execution. Responsibilities also include building and maintaining growth dashboards, optimizing the post-purchase customer journey, and ensuring that digital ad spend aligns with production to prevent stockouts.