Vice President, Brand

The Company is seeking a VP, Brand to lead the development and execution of brand strategy, voice, and awareness with a strong focus on customer-centricity. This role is pivotal in driving the brand's narrative across various touchpoints, including earned media, community, advocacy, campaigns, and social impact. The successful candidate will be a strategic leader, responsible for setting the brand's positioning and managing a team to ensure that the brand's expression is consistent and resonates with the target audience. Key responsibilities include building holistic brand awareness, using customer insights to shape messaging, and leading 360° campaigns. The role also involves overseeing brand advocacy, influencer programs, and PR, as well as managing the brand's budget and measuring its impact. Applicants for the VP, Brand position at the company should have a minimum of 10 years' experience in brand, communications, or marketing, with a proven track record in building brand awareness and leading integrated campaigns. The role requires a candidate who is customer-obsessed, data-driven, and experienced in managing a brand budget. Strong leadership skills are essential, as is the ability to work with cross-functional teams and external agencies. Familiarity with brand and measurement tools, as well as experience in social impact and sustainability communications, is a plus. The ideal candidate will have a passion for the beauty and wellness industry, particularly in the premium skincare and haircare categories, and be adept at using AI tools in their current workflow.