Chief Marketing Officer (CMO)

The Company is in search of a Chief Marketing Officer (CMO) to lead the marketing activities for a new sportsbook operator venture. The successful candidate will be responsible for acquisition and performance marketing, including owning the full acquisition P&L across various channels and setting targets by market and channel. This role also involves building and scaling paid search and social programs, directing media buying strategy, and leading the affiliate and partnerships program. The CMO will be tasked with defining brand positioning, identity, and tone, as well as ensuring brand and creative output is compliant and locally resonant across multiple jurisdictions. Additionally, the role requires the identification and prioritization of grey-market opportunities, and the adaptation of marketing strategies to different market contexts. Applicants for the CMO position at the company should have a minimum of 10 years' experience in marketing leadership roles within online sports betting and/or online casino, with a proven track record in scaling acquisition in grey or emerging markets. The role demands a full-funnel operator with expertise in PPC, media, affiliates, influencer, brand, and sponsorship, and experience in building and leading large marketing teams. The ideal candidate will have experience in launching new brands or market entries, particularly within a multi-brand group structure, and be comfortable operating in grey-market environments. While not a prerequisite, a working knowledge of crypto payments and crypto-curious audiences is a strong plus. The CMO will also be expected to lead a multi-disciplinary marketing team, own the marketing budget, and report on various performance metrics to the Board.