Interim Head of Paid Marketing Remote (anywhere in Ireland)

The Company is seeking a Head of Paid Marketing to lead a significant marketing turnaround and take full ownership of paid client acquisition. The successful candidate will be responsible for the paid media strategy, conversion, and conversion-rate optimization, with a focus on scaling and budget management. This role demands a deep understanding of growth economics, creative and messaging direction, compliance, and data-driven decision-making. The Head of Paid Marketing will also be tasked with team leadership, including the current team and the recruitment of new A-players, and will be expected to have a hands-on approach, challenging the status quo, and driving the marketing function to new heights. Applicants for the Head of Paid Marketing position at the company should have a proven track record in running or leading marketing for offers generating over $1M per month. The role requires expertise in high-ticket call-funnel optimization, particularly in the context of booked calls and sales. The ideal candidate will have a strong background in Meta media buying, with a focus on creative-as-targeting and concept-level testing. Experience in a compliance-sensitive vertical and a deep understanding of the customer, particularly the married man in crisis, are essential. The role is not for those seeking a maintenance role; it demands a proactive, owner-like mentality, and a relentless commitment to growth and results.

Hiring Company

MM Coaching Limited