Head of Commercial

The Company is seeking a Head of Commercial to spearhead its commercial strategy and drive profitable growth across various sectors, including sales, distribution, project and technical sales, retail development, and customer experience. The successful candidate will be responsible for developing and executing the overall commercial strategy to achieve revenue, margin, and market-share growth. This role involves leading sales, distribution, key accounts, project/technical sales, and customer experience, as well as expanding and optimizing the distributor, dealer, and retail network. The Head of Commercial will also be tasked with building and coaching a high-performing commercial leadership team, managing commercial forecasting, pricing, budgeting, and key commercial KPIs, and working closely with cross-functional teams to deliver business objectives. Applicants for the Head of Commercial position at the company should have a Bachelor’s degree in a relevant field, with an MBA being an advantage, and at least 15 years of commercial/sales experience, particularly in FMCG, building materials, paints/coatings, consumer products, or similar sectors. The role requires a proven track record in delivering revenue and margin growth, strong knowledge of Nigerian distribution and route-to-market dynamics, and experience in managing a P&L, large commercial teams, and multi-channel operations. Experience in retail network expansion and/or franchise operations is highly desirable. The ideal candidate will possess strong commercial, financial, analytical, and stakeholder-management skills, and be adept at strengthening customer acquisition, retention, and overall customer experience.