Interim Head of Paid Marketing

The Company is seeking a Head of Paid Marketing to lead a significant marketing turnaround and take full ownership of paid client acquisition. The successful candidate will be responsible for the paid media strategy, conversion, and conversion-rate optimization, with a focus on scaling and budget management. This role demands a deep understanding of growth economics, creative and messaging direction, compliance, and data-driven decision-making. The Head of Paid Marketing will also be tasked with team leadership, including the current team and the recruitment of A-players, and will be expected to have a hands-on approach, challenging the status quo, and driving the agenda with a relentless focus on growth. Applicants for the Head of Paid Marketing position at the company should have a proven track record in running or leading marketing for offers generating over $1M per month. The ideal candidate will have expert-level experience in Meta media buying, a strong background in high-ticket call-funnel optimization, and a history of managing a marketing team to a high standard. Experience in compliance-sensitive verticals and a deep understanding of the customer, particularly in the context of marriage and emotional transformation, are essential. The role is not for those seeking a maintenance role or who are unwilling to get their hands dirty; it requires a proactive, owner-like mentality, and a commitment to achieving and exceeding goals.