Head of Marketing

The Company is seeking a Head of Marketing with a strong background in the Premium Drinks industry to lead the global marketing strategy for an internationally recognized spirit brand. The successful candidate will be responsible for developing and executing the marketing strategy, aligning brand activities with commercial objectives across international markets, and building strong partnerships with distributors to maximize brand performance. This role involves leading digital marketing, CRM, PR, influencer activity, and content strategy to enhance brand awareness and engagement. The Head of Marketing will also drive innovation projects, manage agency partners, and ensure that marketing activities deliver measurable commercial returns. Applicants for the Head of Marketing position at the company should have senior marketing leadership experience within the Premium Drinks industry and a proven track record of growing brands through international distributor networks. A strong commercial mindset, experience in both On-Trade and Off-Trade channels, and a deep understanding of digital marketing, CRM, social media, and brand communications are essential. The role requires a candidate who is comfortable operating in a fast-paced, entrepreneurial environment and has a history of successfully delivering innovation, NPD, and premium brand activations. The Head of Marketing will work closely with senior leadership, so the ability to present marketing plans, performance, and recommendations effectively is also a key qualification.