Head of Performance Marketing

The Company is seeking a Head of Performance Marketing to join their team. This pivotal role involves shaping the performance marketing strategy for a fast-growing direct-to-consumer subscription business with a strong focus on customer retention and long-term value creation. The successful candidate will have the autonomy to define the roadmap, influence senior leadership decisions, and drive measurable commercial impact across acquisition, retention, and customer lifetime value. Responsibilities include owning and evolving the performance marketing strategy across various digital channels, leading and mentoring a performance marketing team, and connecting channel performance to wider business objectives. The role also requires the development of measurement frameworks, strategic recommendations for investment priorities, and monitoring performance against key commercial metrics. Applicants for the Head of Performance Marketing position at the company should have a background in a DTC, subscription, e-commerce, or consumer-focused environment, with a proven track record in developing performance marketing strategies. Strong leadership experience, a commercial understanding of customer acquisition, retention, and subscription economics, and the ability to manage paid media channels are essential. The role demands a candidate with a collaborative approach, the ability to influence senior stakeholders, and experience in evaluating agency relationships. The ideal candidate will be comfortable using analytics and performance insights to guide strategic decisions and will be instrumental in defining the long-term structure and evolution of the performance marketing function.