Vice President, Marketing Channels & Campaign Management

The Company is in search of a Vice President of Marketing Channels and Campaign Management to lead the digital transformation and strategic planning for client and candidate acquisition, engagement, and retention. The successful candidate will be at the forefront of driving advanced digital and lifecycle marketing strategies, with a focus on modernizing digital marketing functions through AI and technology adoption. Key responsibilities include overseeing digital channels, web marketing, SEO, email marketing journeys, and integrated 3rd party performance marketing channels. The role also demands a strong emphasis on data analytics, test-and-learn initiatives, and cross-functional collaboration to ensure a cohesive marketing vision. Applicants for the VP role at the company should have a Bachelor's degree in marketing, business administration, or a related field, with a Master's degree preferred. A minimum of 15 years' of marketing experience is required, with a significant expertise in digital marketing, web marketing, marketing automation, and lifecycle marketing. The ideal candidate will have a proven track record in driving digital transformation and leading long-term digital marketing strategies that result in substantial customer acquisition, engagement, and retention. Proficiency in the latest digital marketing technologies and platforms is essential, with preferred skills in Salesforce and Adobe. The role calls for a leader with exceptional analytical, communication, and interpersonal skills, a strong disposition towards innovation, and a proactive approach to problem-solving. The candidate should also have a strong background in team leadership and development, as well as experience in managing budgets and resources for maximum impact.