Vice President, Marketing

The Company is seeking a Vice President of Marketing to take on a pivotal leadership role in the development and execution of a comprehensive marketing strategy. The successful candidate will be responsible for driving brand awareness, franchise development, and systemwide revenue growth. This includes leading a high-performing team, collaborating with franchisees, and ensuring the brand remains competitive, innovative, and aligned with customer needs. Key responsibilities for the role include strategic marketing leadership, franchisee support and engagement, oversight of digital and traditional marketing efforts, franchise development marketing, team leadership, and collaboration with cross-functional teams. The VP of Marketing will also be tasked with budgeting, performance management, and must have a proven ability to develop and execute integrated marketing strategies that drive revenue and brand equity. Applicants for the Vice President of Marketing position at the company should have a Bachelor’s degree in marketing, business administration, or a related field, with an MBA preferred. A minimum of 10 years of progressive marketing experience, including leadership roles, is required, with a strong track record of driving growth. Experience in franchising, multi-unit retail, or consumer services industries is highly valued. The ideal candidate will possess expertise in digital marketing, exceptional leadership and communication skills, strong analytical abilities, and an entrepreneurial mindset. The role demands a strategic thinker who can analyze market trends, customer insights, and competitive dynamics to inform decision-making and ensure the brand's marketing efforts are effective and aligned with business objectives.