Senior Vice President, Brand & Advertising

The Company is seeking a senior leader to set and oversee its global brand and advertising strategy. The role will shape brand positioning, messaging, identity, and audience insight, translating business strategy and client needs into distinctive campaigns and experiences. Responsibilities include leading creative, media, agency, sponsorship, and events strategies; strengthening measurement and investment effectiveness; and ensuring a consistent brand presence across businesses, regions, and channels. The leader will also build and develop a high-performing global team, advise senior executives, and manage budgets, partners, and operational priorities. Candidates should have at least 15 years of senior leadership experience across brand strategy, creative, advertising, integrated marketing, sponsorships, events, or communications. They should bring a record of building global brands in complex organizations, with deep expertise in audience insight, creative development, media investment, agency leadership, and brand measurement. Experience developing modern creative capabilities—including video, interactive content, and AI-enabled production—and connecting brand investment to measurable outcomes is important. Strong commercial judgment, analytical skills, executive communication, stakeholder influence, and a hands-on approach to leading diverse global teams are required; financial services experience is preferred.