Vice President, Digital Activation & Ecommerce Excellence Greater Boston, MA Area

The Company is seeking a Vice President of Digital Activation and Ecommerce Excellence to lead digital transformation and accelerate ecommerce growth across global markets. The role will set digital experience standards, oversee ecommerce platform performance and channel strategy, and enable regional teams to execute global plans with appropriate local flexibility. Responsibilities include establishing marketing technology governance, improving customer journeys and conversion, and advancing AI-enabled commerce, content, and discovery. The VP will partner with technology, brand, data, and regional leaders to define performance measures, guide optimization, and build digital playbooks and capabilities. Candidates should bring at least 12 years of experience in analytics, marketing science, measurement leadership, or data strategy, along with deep expertise in Marketing Mix Modeling and global measurement. Required qualifications include experience with voice-of-customer platforms, sentiment analysis, social listening, dashboards and automated reporting, and large-scale data infrastructure projects. Strong strategic business acumen is needed to translate data into recommendations, as well as experience managing syndicated data partnerships and governance. The role also calls for leadership in digital performance measurement, marketing technology, and emerging AI applications.

Hiring Company

Samsonite