Vice President of Marketing Greater Cleveland, OH Area

The Company is seeking a Vice President of Marketing to lead its customer-acquisition engine. This digital-first, performance-led role is pivotal for an operator with a proven track record in scaling various marketing channels at a high-growth consumer business. The successful candidate will be responsible for the full acquisition funnel, including paid media, SEO/CRO, lifecycle/CRM, and partnerships, with a strong focus on measurable accountability for new policy growth, blended CAC, and LTV/CAC payback. As the head of the marketing function, the VP will also be an inspirational leader, fostering a culture of talent development, and serving as a senior partner to Sales, Product, Finance, Technology, and the franchise network. Applicants must have a minimum of 12 years of marketing experience, with at least 5 years in a leadership role at a digital-first consumer business. The role requires a candidate who has personally scaled paid acquisition across various channels and has a deep understanding of full-funnel performance. Experience in building and managing a marketing analytics and attribution stack is essential, as is a proven ability to lead and develop large marketing teams. The ideal candidate will be a strategic thinker, with a strong financial acumen, and the ability to operate as a builder and steward of capital. A background in regulated consumer financial services or marketplaces with strong consumer dynamics is preferred, along with a quant-heavy graduate degree or MBA.

Hiring Company

Goosehead Insurance Agency