Vice President of Marketing & Experience Greater Dallas, TX Area

The Company is seeking a Vice President of Marketing & Experience to lead the development and execution of comprehensive marketing, brand, loyalty, and customer care strategies. The successful candidate will be responsible for driving sustainable revenue growth, enhancing the guest experience, and ensuring the brand is recognized and valued by customers. This role involves defining and leading the overall marketing and loyalty strategy, partnering with executive leadership and cross-functional teams to deliver integrated marketing initiatives, and overseeing brand strategies to strengthen awareness and positioning. The VP will also be tasked with providing artistic vision and strategic creative direction for campaigns, evaluating market trends, and directing digital and social media strategies to increase brand engagement. Candidates for the Vice President of Marketing & Experience position at the company should have a Bachelor's degree in business administration, marketing, or a related field, with a Master's degree preferred. A minimum of 10 years of progressive marketing experience, including at least 5 years in a managerial or director-level role, is required. The role demands excellent communication, presentation, and interpersonal skills, as well as strong leadership, coaching, and team development abilities. A thorough understanding of market trends, branding, and marketing strategies, along with a strong focus on customer service and guest experience, is essential. The VP will be expected to have a proven track record in strategic planning, team leadership, and budget management, and to be proficient in Microsoft Office Suite and marketing analytics tools.

Hiring Company

Cinépolis