Vice President, Marketing

The Company is seeking a Vice President, Marketing to lead the development and execution of the organization's marketing strategy, brand, and fan development initiatives. The successful candidate will be responsible for driving measurable growth in attendance, engagement, and revenue, with a focus on connecting creative excellence to audience and revenue growth. This role demands a leader with a proven track record in brand building, fan or customer growth, digital marketing, and demand generation, particularly in the context of professional sports or consumer businesses with live experiences. The Vice President, Marketing will be at the forefront of expanding the company's reach, deepening its connection with supporters, and building the next generation of fans, all while ensuring that marketing efforts align with the broader organizational and business objectives. Applicants for the Vice President, Marketing position at the company should have a Bachelor's degree in a relevant field and at least 10 years of progressive marketing experience, including a minimum of 5 years in a leadership role. The role requires a candidate with strong creative judgment, commercial understanding, and the ability to lead and develop high-performing teams. Essential functions include developing and leading marketing plans, owning the brand's positioning and standards, and using data to enhance audience experiences. The ideal candidate will have a background in grassroots fan growth, be adept at managing multidisciplinary creative teams, and have a strong understanding of digital marketing and analytics. Experience in professional sports or live entertainment, as well as knowledge of the local market and diverse audience engagement, is preferred.