Head of Digital

The Company is seeking a Head of Digital to join their team. The successful candidate will be a digital expert with a strong background in developing and executing successful digital strategies. This role is pivotal in adding value to the marketing division and requires the strategic heading up of the digital side of the business to drive growth. The Head of Digital will be responsible for managing the optimization of digital platforms and UX, monitoring and analyzing digital marketing KPIs, and working closely with stakeholders to ensure the digital strategy aligns with the overall business objectives. Applicants for the Head of Digital position at the company should have a proven track record in a similar senior digital role, with a focus on people management. The role demands a deep understanding of digital marketing, including SEO, PPC, multiple websites, apps, and analytics platforms. Experience in UX principles, A/B testing, and website optimization is essential. The Head of Digital will also be tasked with managing the digital budget, overseeing key agency relationships, and leading a digital team, so excellent communication and budget management skills are a must. The position is suited to a candidate who is adept at providing actionable insights from data analysis and is capable of continuous testing and improvement to ensure the digital strategy is effective and up to date.