Vice President, Global Account Based Marketing

The Company is seeking a VP Global Account Based Marketing to transform marketing into a revenue engine and drive global marketing strategy for the enterprise technology business. The successful candidate will be responsible for developing and delivering a global marketing plan that is in line with ambitious commercial goals, leading ABM and digital campaigns to generate high-value opportunities, and shaping the brand with compelling positioning and thought leadership that resonates with C-suite and enterprise decision-makers. This role requires a hands-on, agile leader with a proven track record in B2B technology marketing, particularly within the telecommunications and media sectors, and a strong expertise in enterprise buyer journeys, audience segmentation, and complex sales cycles. The ideal candidate will have over 10 years of senior B2B marketing experience, be adept at setting up and growing demand generation functions, and have a deep understanding of marketing automation, CRM, and demand generation platforms. A commercially driven, data-led approach is essential, as is the ability to demonstrate marketing ROI and pipeline contribution. The VP will also be expected to lead and innovate, building and inspiring a high-performing marketing team, and championing new approaches and AI-enabled innovation. Collaboration with sales, product, and customer success teams is key to sharpening go-to-market strategy and unlocking growth. The role is at the intersection of marketing, sales, and technology, and the successful candidate will be instrumental in amplifying market presence through strategic events, PR, and communications.