The Company is seeking a VP of Player Engagement to spearhead the CRM and Live Operations function, with a focus on driving sustainable and profitable growth. The successful candidate will be responsible for developing and executing a comprehensive player lifecycle strategy that encompasses monetization and retention, from the initial purchase to long-term value maximization. This role requires the ability to provide enterprise leadership, unite CRM and Live Operations, and leverage data science and analytics to optimize player engagement. The VP will also be tasked with ensuring that all revenue strategies align with compliance, risk mandates, and the company's commitment to responsible gaming and player trust. Applicants for the VP of Player Engagement position at the company should have a Bachelor’s degree in a relevant field and 10-15 years of experience in marketing, business development, or account management leadership. The role demands a strategic thinker with a proven track record in commercial acumen, customer lifecycle management, and a deep understanding of monetization levers. The ideal candidate will have strong leadership skills, the ability to manage large teams, and a clear focus on customer needs and concerns. A background in personalization, segmentation, and engagement frameworks at scale is essential, as is a commitment to the values of putting players first and fostering a safe, responsible, and positive player experience.

Hiring Company

VGW