Head of eCommerce

The Company is seeking a Head of eCommerce to shape and grow its direct-to-consumer business. The role oversees the online customer journey from discovery through purchase and retention, translating brand and marketing priorities into measurable commercial results. Responsibilities include driving revenue growth, improving the digital shopping experience, and building an optimization program informed by analytics, customer insights, and testing. The leader will also oversee email and SMS communications, use customer and commercial data to guide decisions, coordinate with cross-functional teams and external partners, and develop a small team. Candidates should have at least five years of progressively responsible experience in digital commerce, growth marketing, site optimization, digital merchandising, or a related field. Experience in a consumer-facing, product-driven environment is required; apparel, beauty, lifestyle, or retail experience is especially relevant. Applicants should demonstrate success improving digital performance through conversion optimization, lifecycle initiatives, and data-informed decisions. The role also calls for familiarity with eCommerce platforms, analytics, testing methods, and mobile-first experiences, along with hands-on email and SMS marketing expertise, strong commercial judgment, and a collaborative, test-and-learn approach.