Vice President, Media Channels & Insights Greater Los Angeles, CA Area
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About the Role
Greater Los Angeles, CA Area (Hybrid)(Santa Monica, California)
The Company is seeking a VP of Media Channels and Insights to lead the strategic development and execution of comprehensive media strategies across all US-owned and operated channels. This executive will be responsible for driving the performance, growth, and innovation of digital, social, broadcast, and emerging media platforms, with a focus on maximizing audience engagement and business impact. The role demands a visionary leader who can balance creative excellence with commercial performance, ensuring that the company's media properties are at the forefront of the industry. The VP will also be accountable for leading teams that manage social media, website content, and media insights, and will play a key role in the company's programming and distribution strategy. Candidates for this role should have a minimum of 15 years' experience in the media, entertainment, or digital content industry, with at least 10 years in senior leadership positions. A proven track record in scaling media properties, deep expertise in digital media and social platforms, and a strong background in media analytics and data-driven decision-making are essential. The successful candidate will be a strategic thinker, with exceptional analytical skills, and a strong commercial acumen. Leadership, communication, and presentation abilities are also key, as is an entrepreneurial mindset and a background in both traditional and digital media environments. Experience in sports, dance, music, entertainment, fitness, and lifestyle content categories is preferred, as is an MBA or advanced degree in a related field.
Functions:
- Marketing
- Data Management/Analytics
About the Company
Global food & beverage company known for its popular energy drink
Industry
Food Production
Type
Privately Held
Age
employees
10,001+
Funding
>$200m
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