Senior Vice President, Audience Insights & Strategy Greater New York City, NY Area

The Company is seeking a Senior Vice President for Audience Insights and Strategy. This role is pivotal in leading the development of audience strategies that address client business challenges and create engaging experiences across various channels. The successful candidate will be responsible for synthesizing a wide range of data, including identity-based, first-party, and third-party research, to identify growth audiences and understand their motivations and behaviors. They must be adept at turning this information into a clear strategic narrative, guiding senior clients, and collaborating with cross-functional teams. The role also involves leading the evolution of audience capabilities, ensuring a unified customer experience, and driving business transformation through media. Applicants for this role at the company should have a minimum of 15 years' experience in audience strategy, consumer insights, or a related discipline, with a proven track record of leadership. The ideal candidate will be an expert in audience research methods, segmentation, and the role of data in influencing consumer behavior. Strong communication, presentation, and team management skills are essential, as is the ability to challenge assumptions and develop informed strategies. A background in retail, experience with audience data and identity solutions, and a passion for understanding people and businesses are also highly valued. The role requires a strategic thinker, a clear storyteller, and a collaborative leader who can drive change and foster a culture of curiosity and continuous learning.

Hiring Company

Publicis Groupe