Vice President, Engagement Strategy Greater New York City, NY Area

The Company is seeking a Vice President, Group Director, Engagement Strategy to spearhead the strategic vision for a significant client portfolio. This senior leadership role demands a professional with a proven track record in engagement strategy, communications planning, customer experience, digital strategy, consulting, marketing, or a related discipline, with a focus on the healthcare sector. The successful candidate will be responsible for setting the research and insight agenda, leading audience engagement strategies, and defining the strategic architecture for brands and long-term initiatives. They must be adept at integrating various forms of intelligence to create measurable client value and be capable of advising C-suite clients while leading integrated teams to ensure the work is of the highest standard and drives meaningful impact. Applicants for this role at the company should have approximately 12 or more years' of experience, with a strong background in DTC, HCP, and Patient Services audiences. The role requires expertise in audience strategy, omnichannel engagement, and a deep understanding of the healthcare ecosystem. The ideal candidate will have a track record of building and leading high-performing teams, as well as the ability to manage portfolio-level trade-offs in partnership with business leaders. Exceptional communication, facilitation, and strategic storytelling skills are essential, as is the ability to lead through ambiguity and drive AI-enabled strategic transformation. The company values diversity and is committed to creating an inclusive environment, and the role offers the opportunity to work with a dynamic, purpose-driven team at the forefront of the healthcare industry.

Hiring Company

Publicis Groupe