Executive Director, Marketing Operations & Digital Innovation Greater Paris, France Area

The Company is seeking an Executive Director of Marketing Operations and Digital Innovation to develop and execute digital marketing and recruitment strategies aligned with organizational goals. The role leads a global team and oversees marketing technology, CRM, e-commerce, web experience, and customer journey optimization. Responsibilities include coordinating cross-channel campaigns, improving recruitment and sales processes, establishing performance metrics and data governance, and using analytics to guide decisions and measure campaign returns. The Executive Director will also advance AI-enabled capabilities, manage stakeholder and vendor relationships, and foster collaboration across teams. Candidates should have at least 15 years of experience in marketing operations, CRM, and digital marketing, including five or more years managing teams or technology projects. A relevant MBA or bachelor’s degree in engineering or technology is required. The role calls for expertise in CRM and marketing technology, data analysis, business process improvement, change management, operations optimization, e-commerce, and web technology. Strong communication, people leadership, project management, business acumen, and experience with AI-enabled initiatives are also required.

Hiring Company

INSEAD