Associate Vice President, Digital Acquisitions Lead Greater Philadelphia, PA Area

The Company is seeking a Digital Acquisitions Lead AVP to play a pivotal role in the development, implementation, and management of digital marketing strategies that align with business objectives. The successful candidate will be responsible for the full spectrum of digital marketing, including the management of websites, social media channels, and marketing technology platforms. This role demands a professional with deep subject matter expertise in credit card products and acquisition strategy, proven experience in leading digital marketing across various channels, and a strong analytical and quantitative skill set. The Digital Acquisitions Lead AVP will be expected to collaborate with cross-functional teams, develop targeted content, optimize online presence, and manage paid search campaigns to drive traffic and conversion goals. Applicants for the Digital Acquisitions Lead AVP position at the company should be adept at A/B testing, conducting competitive research, and translating insights into actionable strategies. The role requires the ability to guide cross-functional efforts and collaborate with product, analytics, martech, and media teams. Excellent communication and storytelling skills are essential, as is the ability to influence and convince stakeholders. The ideal candidate will be comfortable with ambiguity, and fast-paced environments, and will be expected to demonstrate the company's values and mindset. Key skills for assessment include risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology proficiency.

Hiring Company

Barclays Corporate Banking