Vice President, Omnichannel Media Greater Philadelphia, PA Area

The Company is in search of a VP, Omnichannel Media to take on a pivotal role in leading and owning the media strategy and business, with a strong focus on HCP and DTC. The successful candidate will be responsible for defining and executing audience-first media strategies across a range of channels, including endemic, point of care, search, social, programmatic, and CTV. This role demands a hands-on leader who can not only set the standard for media operations but also drive the growth of the media function within the organization. Key responsibilities include advising clients on media strategy, owning the media revenue plan, and leading the team in modern measurement and optimization techniques. The VP will also be instrumental in the company's expansion into intelligent omnichannel orchestration, connecting paid media to behavioral segmentation, and integrating dynamic creative optimization. Applicants for the VP, Omnichannel Media position at the company should have a minimum of 10 years' experience in media strategy, planning, and buying, with a specific focus on healthcare or pharma. A proven track record in omnichannel media, including hands-on experience with DSPs, ad servers, and publisher-direct buying, is essential. The role requires a deep understanding of healthcare data and experience with AI tools in media planning and optimization. The ideal candidate will have a builder mindset, experience in team leadership, and a strong command of healthcare regulatory and privacy requirements. The VP will be expected to lead client and partner relationships, manage a range of media and data partners, and ensure that all media activities meet the necessary compliance standards.

Hiring Company

Calcium+Company