Vice President, Market Manager Greater Reno, NV Area

The Company is seeking a Vice President/Market Manager to provide strategic and operational leadership for a multi-station broadcast radio market. The successful candidate will be responsible for driving revenue growth, strengthening market performance, and developing a high-performing sales organization. This role involves setting clear business priorities, leading local and regional sales efforts, and expanding the market's broadcast and digital sales portfolio. The VP/Market Manager will also be actively involved in recruiting, coaching, and developing sales talent, as well as building strong relationships with key clients and community partners. A hands-on leadership style, strong business and financial acumen, and a deep understanding of integrated media sales are essential for this position. Applicants for the Vice President/Market Manager role at the company should have a minimum of 5 years' experience in broadcast radio, media, or advertising sales and operational management. A Bachelor's degree in business management, radio, or a related field is highly preferred. The role requires a valid driver's license and the ability to travel regularly within the market. The ideal candidate will have a proven track record in developing and delivering integrated advertising solutions, strong goal orientation, and the ability to coach and lead a sales team. Key qualifications include experience in preparing budgets, P&Ls, and sales forecasting reports, as well as a strong understanding of lead generation, CRM, and business development. The role demands a leader who can make sound business decisions, foster a culture of accountability and innovation, and ensure the stations are positioned as trusted providers of integrated marketing solutions.

Hiring Company

CUMULUS MEDIA